ABSTRACT:
Fever and pain are commonly managed through self-medication with over-the-counter drugs. Paracetamol combined with vitamin B complex has gained popularity due to synergistic effects in reducing fever and pain while supporting recovery through neurotropic and metabolic functions. Despite widespread use, no studies have examined the sales profile of these products in digital marketplaces, particularly on Shopee in Java Island. This descriptive retrospective study using purposive sampling analyzed three brands (Dolo Neurobion, Paranervion, and Er-lagin) across five Java provinces (DKI Jakarta, West Java, Central Java, East Ja-va, and Yogyakarta), examining sales volume, store type, rating, and seller loca-tion.
This research aims to determine the description of sales volume based on seller types, to identify the profile of sales quantity based on seller locations, and to determine the description of sales quantity based on seller ratings/stars.
Results reveal intriguing patterns: Paranervion achieved the highest volume (150,749 tablets) with only 64 sellers, surpassing Dolo Neurobion's 96 sellers (129,080 tablets). East Java dominated with Erlagin sales reaching 16,970 tab-lets/seller—60 times the lowest region. Notably, 4.9 "near-perfect" ratings consist-ently outperformed 5.0 "perfect" ratings by over 100-fold. DKI Jakarta concentrat-ed 89% of Dolo Neurobion sellers yet produced the lowest efficiency (1.587 tab-lets/seller) versus West Java (1,628 tablets/seller). Regular sellers without special platform status outperformed Star and Mall Ori Go Apotik categories, demonstrat-ing that organically built buyer trust surpasses platform-granted credentials. This research confirms that market penetration quality, authentically developed trust, and focused geographic strategies are far more critical than seller quantity or per-fect ratings for sustainable sales performance. The findings challenge conventional assumptions about e-commerce success factors in pharmaceutical products, em-phasizing strategic positioning over numerical metrics.