A drug information service is a service that includes the activities of individuals who are specially trained to provide accurate, impartial information, especially in response to patient-oriented issues. Apotek K24 HOS Cokroaminoto has been providing drug information directly to patients who come to the pharmacy as well as through social media. This research needs to be conducted to evaluate the effectiveness of social media used as a medium of drug information so that it can be better developed in accordance with public interest. The type of exploratory descriptive research with free variabel in research is the frequency of drug information services through social media, topics in drug information services on social media, and public responses to drug information services through social media. The population in this study is the Instagram account of pharmacy K24 HOS Cokroaminoto. The sample in this study was the response to posts on the Instagram pharmacy K24 HOS Cokroaminoto such as the number of likes, number of comments, positive comments and negative comments. HOS Cokroaminoto to get topic data and responses from netizens. Apotek K24 HOS Cokroaminoto can be said not to use social media too often in conducting drug information services. In 2020 with 30 posts. In 2021, there were 233 posts and was the highest activity in posting instragram content in 2020 - 2022. Product promotion topics have the most responses, can be seen in Table 3, Product promotion topics in the period 2020 - 2023 get the most likes every year. The negative response from the drug information service carried out by Instagram K24 HOS Cokroaminoto in the period 2020 – 2022 only received one negative comment. The positive responses in drug information services during the period 2020 – 2022 were 5 responses.
Keyword : Drug Information Service, Pharmacy, Social Media,