The success of a business is determisgggby how high consumer loyalty is to the brand owned by the business. High cofggjner loyalty is determined by product quality, brand trust and brand image. Cataflam™ as one ofthe trademarks Of a group
‘of pain relieves belonging to the category of non-steroidal antiinflammatory draggENSAIDs). Curentlyin almost all pharmacies, cataflam'™ is considered the bestselling pain reliever compared to other brands. This study ams to observe the fect of product td packaging quality, brand trust, and brand image of Catalam™ on patient oy research mod was earied out with student t-test to sce the felatonship between vari analysis ofthe questionnaire was proven by loading factor and AVE value, while the rel proven by’ Cronbachs alphiand composite reliability (CR). Descriptive data collected from 100 patiems showed that the
‘questionnaire wis reliable and converged with loading factor of 0.773 1 0.959; AVE value 0.657 to 032; Composite Reliability (CR) value 0.884 to 0.933: GB Cronbach's alpha valu 0.825 to 0.899. The results ofthe student test analysis showed that all p values wore less than 0.0. The eoihision oF His Stud! that the quality, Brad tus, and brand image of Cataflam™ asa pain reliver have an effect on patient loyalty.